Wheels Matter AI

Last updated: 25 March 2026

1. Introduction

This Privacy Policy explains how Wheels Matter Limited (“we”, “us”, “our”) collects, uses, and protects your personal data when you use wheelsmatter.com and our AI-powered vehicle intelligence service.

We are committed to protecting your privacy in accordance with the UK GDPR and the Data Protection Act 2018. By using our Service you agree to the practices described here.

2. Who we are

Data Controller: Wheels Matter Limited (Company number 12359104)

Registered office: Capital Office, Kemp House, 152-160 City Road, London EC1V 2NX, United Kingdom

Parent company: Ingrao-McLarty Holdings Limited

3. Data we collect

We collect:

Contact data: name, email address

Vehicle data: registration number, make/model/year, mileage, MOT history, service/repair bills you upload

Usage data: IP address, browser type, pages visited, time spent

Technical data: device information, cookies

Inferred data: AI-generated health scores, degradation forecasts, and cross-referenced predictions based on similar vehicles

We never sell your personal data.

4. How we use your data

We use your data to:

Provide the AI health score and degradation forecasts

Analyse uploaded bills to improve your personal predictions

Cross-reference your vehicle with similar vehicles (anonymised) to deliver more accurate insights

Send welcome emails, bill-upload reminders, and (if you opt in) premium launch notifications

Improve the Service through analytics (Google Analytics)

Comply with legal obligations

5. Legal basis for processing (UK GDPR)

Performance of a contract (when you use the Service)

Legitimate interests (improving predictions and the Service)

Consent (marketing emails and non-essential cookies)

You can withdraw consent at any time.

6. Sharing your data

We share data only with:

Service providers (ConvertKit for emails, Stripe for payments, Make.com/Airtable for bill processing)

Legal authorities when required by law

We never sell data to third parties for marketing.

7. Data retention

We keep personal data only as long as necessary:

Account & vehicle data: for the duration of your relationship with us + 6 years for legal purposes

Uploaded bills: until you delete them or close your account

Anonymised prediction data: indefinitely (to improve the Service for everyone)

8. International transfers

Data may be processed in the EEA or countries with adequate safeguards. We use standard contractual clauses where needed.

9. Your rights

You have the right to:

Access, correct, or delete your data

Object to processing

Withdraw consent

Data portability

10. Cookies & tracking

We use essential cookies for the Service to work. You can manage preferences via our cookie banner. We use Google Analytics (anonymised) to understand usage.

11. Security

We use industry-standard encryption and access controls. No method is 100% secure, but we take every reasonable step to protect your data.

12. Children’s privacy

Our Service is not intended for children under 13. We do not knowingly collect data from children.

13. Changes to this policy

We will update this policy and notify you of material changes via email or on the Site.

14. Contact us

For any privacy questions:

privacy@wheelsmatter.com

Wheels Matter Limited

Capital Office, Kemp House

152-160 City Road

London EC1V 2NX

United Kingdom