Privacy Policy

Last updated: 09 May 2026

1. Introduction

This Privacy Policy explains how Wheels Matter Limited (“we”, “us”, “our”) collects, uses, and protects your personal data when you use wheelsmatter.com and our AI-powered vehicle intelligence service.

We are committed to protecting your privacy in accordance with the UK GDPR and the Data Protection Act 2018. By using our Service you agree to the practices described here.

2. Who we are

Data Controller: Wheels Matter Limited (Company number 12359104)
Registered office: Capital Office, Kemp House, 152-160 City Road, London EC1V 2NX, United Kingdom
Parent company: Ingrao-McLarty Holdings Limited

3. Data we collect

We collect:

• Contact data: name, email address
• Vehicle data: registration number, make/model/year, mileage, MOT history, service/repair bills and photos you upload
• Usage data: IP address, browser type, pages visited
• Technical data: device information, cookies
• Inferred data: AI-generated health scores, degradation forecasts, and cross-referenced predictions based on similar vehicles in our moat
• Voice logs (if you use future voice features)

We never sell your personal data.

4. How we use your data

We use your data to generate and deliver personalised AI health scores, 3-year forecasts, and maintenance predictions using official government data and anonymised patterns from similar vehicles in our moat.

5. Legal basis for processing (UK GDPR)

Performance of a contract (when you use the Service)
Legitimate interests (improving predictions and the Service)
Consent (marketing emails and non-essential cookies)

You can withdraw consent at any time.

6. Sharing your data

We share data only with trusted service providers (ConvertKit for emails, Stripe for payments, Make.com/Airtable for processing) and legal authorities when required by law.

We never sell your data to third parties for marketing.

7. Data retention & Account Deletion

We keep personal data only as long as necessary for the duration of your relationship with us plus 6 years for legal purposes.

Account Deletion (Right to Erasure)
If you request deletion of your account, we will permanently remove your personal account record, login credentials, diary entries, OTP codes, uploaded photos, voice logs (if any), and any Garage Tier subscription. For service history, cleaning logs, vehicle intelligence data, and aggregated moat statistics we will anonymise (remove all personal identifiers) and retain the non-personal information only. This helps improve the platform’s data moat and predictive intelligence for all users, in accordance with our privacy policy and your rights under GDPR Article 17.

8. International transfers

Data may be processed in the EEA or countries with adequate safeguards. We use standard contractual clauses where needed.

9. Your rights

You have the right to access, correct, or delete your data, object to processing, withdraw consent, and data portability. You can exercise any of these rights free of charge by contacting us at privacy@wheelsmatter.com.

10. Cookies & tracking

We use essential cookies for the Service to work. You can manage preferences via our cookie banner. We use Google Analytics (anonymised) to understand usage.

11. Security

We use industry-standard encryption and access controls. No method is 100% secure, but we take every reasonable step to protect your data.

12. Children’s privacy

Our Service is not intended for children under 13. We do not knowingly collect data from children.

13. Changes to this policy

We will update this policy and notify you of material changes via email or on the Site.

14. Contact us

For any privacy questions:
privacy@wheelsmatter.com
Wheels Matter Limited
Capital Office, Kemp House
152-160 City Road
London EC1V 2NX
United Kingdom